Zuari Products

The products of Zuari industries ltd are manufactured keeping in mind the needs of the Indian farmer. The company produces a range of high quality complex fertilisers of various grades. Company also manufactures urea for crop use. All products are marketed under the brand Jai Kisaan that has become a household name amongst farmers.

Zuari has a service oriented marketing strategy that utilises a sales force consisting of trained agricultural graduates. A 2000 strong dealer network backs this sales force. The company sees dealers as change agents and takes considerable effort in selecting them.

The company, through its dealers, seeks to establish the ‘single window’ concept where Zuari dealers are a one-stop shop for all required agricultural inputs. This is achieved by marketing various agricultural inputs such as insecticides, fungicides, weedicides, micronutrients, speciality fertilisers, compost, seeds and fertilisers.